After identifying our target audience we conducted a questionnaire in order for us to be able understand their preferences. The questionnaire was answered by seventeen 12-80 year olds, with this age range we were able to form a non biased representation of 'mainstreamers'.
Findings for mainstream majority:
- They prefer non designer glasses to designer glasses
- They would be prepared to spend between £31-£60
-They wear eye glasses
- Their most desirable deal would be 2 for 1 glasses
-They base their eyewear on necessity and comfort
With these finding we can now incorporate these aspects in our planning. This will result in our advert having the best ability to reach out to the relevant audience.
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