Itinerary Shots X3

20/20 advert:

Date: (draft): 23rd November

Location: Kate's house

Equipment: Camera, tripod, 

Props: paint tube, paint pallet, paintbrush, toothpaste tube, toothbrush,

Costume: paint shirt, dressing gown, grey dress with black cardigan

Actors/Actresses: Kate Morris-Millar, Kona Rogers

Life Drawing Advert: 

Date: TBC

Location: Community hall (Cheney)  

Equipment: Camera, tripod

Props: door sign, chairs,

Costume: plain white robe, black clothing for members of group

Actors/Actresses: TBC

20/20 web pop up (robbery)

Date: TBC

Location: Reception desk(Cheney)

Equipment: Camera, tripod

Props: banana, black sack

Costume: Balaclava, dark jumper, dark trousers, trainers

Actors/Actresses: Calum McCrae 

UPDATE

We have come up with an idea for our second tv advert. The camera will scan over a couple having a romantic meal at home. It will then scan over to the kitchen and show an open tin of dog food among the ingredients used to cook the romantic dinner. Our initial idea was to show one of the couple preparing the meal, using dog food. But then an element of comedy is lost if the audience find out straight away. As a result of the way we are filming it, the advert will be relitively short. Therefore we have decided to use this idea for our sponsorship advert instead. This means we will use the life model idea for our second advert. While further discussing our second advert (life drawing)advert we have realised that we need more time to tell the audience what is actually happening. It may not be obvious that she is a life model unless we have her ask the receptionist where it is for example.

In my blog when reffering to 'first advert' i am reffering to the toothpaste mistake advert, adn when reffering to the 'second advert' i am reffering to the life model advert. The sponsorship advert is now the romantic meal, we will be posting the storyboard and location pictures soon.

Costume For Sponsorship Advert

For the sponsorship advert we thought a life drawing model would probably go into the room wearing a robe, and the one we are going to use for the first 20/20 advert would work perfectly for this piece as well. We will just need to find a white tie that can go with it and this should be easy (even using string to pull it together)
As the room is actually going to be a bereavement support group these actors will be wearing dull colour clothing to represent their emotions. The contrast in two colours make it obvious to the audience that something is not right, revealing the misunderstanding at the end.

Sponsorship Advert Storyboard

This is the storyboard for the second advert advert. The audience wont realise the mistake the character has made until the character realises (the audience are therefore more likey to relate to the character's bad sight). To do this the audience can't know it's a bereavement support meeting until right at the end; the only bit of the group you see is in shot 3 when the back of someone's head is seen watching the character rush over. This does not reveal anything as it implies that it could also be a life drawing room.

To keep the professionalism of the advert no nudity will have to be shown and we will imply this through shot 4 and 5.

The door closes in the last shot revealing the sign saying 'Bereavement Support Meeting'. We chose this meeting, and not say an AA meeting, because it makes the nudity even more innappropriate and therefore funny. This is also a perfect space for our logo and slogan to appear.

Web Pop Up Location

IImages from online research show a desk with a computer, a glass window, bad quality, the second picture is taken from a high angle(CCTV)


We researched some images of bank robberys so we could get an idea of where the most suitable place would be to locate our picture focusing on the mis en scene. We first thought the car park of our school would be a good location, however at a first glance the audince wouldn't be able to guess that its meant to be at a bank. We liked the idea of the picture being taken as if on CCTV, typical conventions of this are high angles and bad quality.Basing our decision of what bank cashiers look like on online research and our own knowledge we chose to shoot the pop-up image in the location below. It is the reception of our school and the nature of any reception gives an impression of a bank. This one especially because of the glass and the slot at the bottom (as if for passing money to and throw)

Our original plan was to have the pop-up from the cashiers point of view, so the robber would be pointing the banana at the camera. This intimacy would've meant the viewer could really feel the humiliation and mistake that the robber made. However, as we've now decided to have an image that looks like CCTV footage we feel our advert will be more eye-catching and will  make the situation seem more real than the original idea. This will make the problems that bad eyesight can cause more realistic, and the viewer's may be more likely to buy the product as a result!

The problem with this location was the background (the stairs, hall and notice boards) which do not fit viewer's knowledge of banks. We tried differnt angles so that we wouldnt get these distractions in the shot. We stood on a chair to create the high angle which creates the effect of CCTV footage.




Here are two brief shots we took.We prefer the second shot; it is more clear that it's a bank because of the computer and the 'office like' feel (we will obviously remove the mug and other bits and bobs). And cctv cameras are more often than not located behind the desk which is creating realism. It also means that we can see the characters face more and hopefully the banana. However the reflection in the glass is a problem that we may not be able to overcome. The purple door didnt fit the look of a bank so we have changed the photo to black and white which we think looks more realistic. Another problem is the main focus needs to be the banana so we dont want any distraction from, we may have to do more of a close up as all the office mis en scene isnt the main focus. We will play around with the photo and upload pictures of edited versions.
We would have numbers (date and time) to further show that it was cctv footage.
Note that in our actual photo there will be a larger space for our slogan and logo to be on.
We have also considered the altering the quality of the image to make it seem more like CCTV footage.

These photos we're just drafts to see if the location was a suitable place, so we will take more pictures with the correct costumes and props.

Brand Logo

In terms of company name we couldn't use 'Specsavers' so we set about creating a new brand for our product. 

Options:
1. Vision Express- Already taken!
2. VisionPro- 'Pro' doesn't exactly appeal to mainstream; doesn't give an impression of reasonable, affordable prices.
3. Specksavers (spelling difference).
4. 20/20- Refers to 20 out of 20 sight; the best possible sight. By using this we imply to our audience that we can help them achieve this, or to some extent.
 We have chosen the last one as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is. So to make the purpose of our brand and product more obvious we have decided to call it'20/20 vision'. So that those people at least know it's to do with eyesight. 

This is our logo for our company name. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. 

Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to represent the 'sharp' sight we will be offering our customers. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations.

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Possible Locations For Sponsorship Advert

Here are 4 different locations in our school which we could possibly use to film the sponsorship advert, the chairs will obviously be in a circle as this is a typical setting for this gathering. The model will then walk into the middle of everyone. We aren't particularly keen on any of them. Photo one has to many doors which makes it look less like a room, there is to much space. Photo 2 is probably the best but again it isn't an actual room, i don't think it would come across as the type of room a bereavement group would locate to. Photo 3, this is in a corridor and so has no door to enter, this would be a problem when filming as we need a door to have the sign on it. Photo 4, this is a drama room and as you can see is very dark, even with the curtains open the walls are painted a dark colour which would have a negative effect on the piece we create.
There is another location that we have in mind that we think would be perfect to shot in, it is in our school but we are unable to use it at the moment, we will post pictures when we are able to access it.

Discussion Of Sponsorship Ideas

http://www.youtube.com/watch?v=LIoebj7bJe8&feature=plcp

This link will take you to the video of us discussing all the possible ideas for our sponsorship advert. After taking all aspects of the different ideas into consideration we concluded that the Come Dine With Me and animal idea have too many limitations. We have agreed to take on the life drawing model idea, as it is funny and will be effective. We found a 5 part documentary on Channel 4 that would be perfect for us to sponsor, 'Nude Today'

Plan for sponsorship:
1. Woman turns up for life model drawing class. Receptionist tells her its down the corridor on the left door that reads 'life drawing'
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling onto floor)
3. The room she has gone into is a bereavement group and the camera films closeups of them crying
4. A voice over or other source displays '2020, sponsors of Nude Today'

We we're inspired by this Specsavers advert:

Tv Advert Costumes

We are going to smear this white baggy shirt in paint to make it look like a typical painters top, the buttons will be done up wrong to give the impression she has quickly flung it on without care to get on with her art. She will wear this will plain black leggins which also may have a few paint stains.

The woman will be wearing this white dressing gown in the morning, it is plain so wont distract the audience or take away the attention from the plot.



These are the three potential work outfits, they are smart and imply she is going to work. We wanted the woman to be wearing something smart instead of casual work clothes as this will contrast to the humiliating incident. By looking like a professional working woman this creates more humour that she has paint on her teeth. We like the top two the best as the flowery skirt is a little distracting, the top one looks very classic and typical so she will most likely wear this.



These are the three potential footwear incase her feet are in the shot when she leaves the house. I think black would be a better colour as its not so bold, the top ones are the smartest and are more likely to be worn to work rather than the higher boots.

Photo Storybord

 Woman is washing up paint pallets in the bathroom, bathroom is messy with various of similar looking tubes

Instead of putting the paint away the woman leaves it near the tube of toothpaste

A close up of her putting the brown paint on the toothpaste, this is when the audience realise her mistake

A shot of the woman looking in the mirror brushing her teeth, she is unaware of her mistake, we don't see the paint in her mouth

The woman throws a scarf on before walking out the door, we will use match on action here

She leaves her house

She waves to a neighbour who is putting out the bins, the neighbour notices the brown in her teeth

We will use a point of view shot from the neighbour, it is here where all the humour is created, her teeth are finally revealed.

The woman leaves for work before the neighbour has a chance to tell her, this is the last shot before the slogan appears. 

Company name

We have come up with a name for our glasses company name as we couldn't use 'Specsavers'.

Options:
1. Vision Express
2. VisionPro
3. Specksavers (spelling difference) 
4. 20/20

Chosen name: 20/20 as it was most catchy!