We have discussed the use of diegetic and non-diegetic sound in our advert. Is music really relevant? Usually music is used to provoke a certain emotion or feeling and as our advert's main concern in creating humour, it seems unnecessary. We think that creating realism is important, therefore we only intent to use diegetic sound, this way the audience can relate to the character.
http://www.youtube.com/watch?v=w9J_q2OUzis
I have included this advert in my research and in this Specsavers advert it is the diegetic sound which is important in emphasising what actually happens and what is funny. You can tell the vulnerability of these two people by their conversation and hearing the birds in the background makes it a more reaslistic situation, not to mention the screams of the other passengers on the rollercoaster having a good time compared to this elderly couple who are obviously clueless without glasses.
http://www.youtube.com/watch?v=Ubf28LPnfYs
Whereas in this Specsavers advert the music is important in creating a specific genre and building up the shepherd's strong wise character which only makes his oblivion to sheering his dogs funnier. This is not the comedic angle we wish to take in our advert so for now we plan not to use music. It'd be easy for us to add music after if we feel it is needed; for example to hide bad diegetic sound.
One type of diegetic sound that we will definitely use will be the birdsong and alarm ringing to inform the audience of the arrival of morning.
Tuesday, 30 October 2012
Monday, 29 October 2012
Sponsorship Ideas
We have been thinking of possible ideas of the kind of programme that we could sponsor. We have already come up with an idea of sponsoring something like 'Come Dine With Me'.
While researching sponsorship adverts, we came across one for 'Come Dine With Me' and their concept was similar to what we intend to do: they acted as if they were in the show and inviting guests over for dinner. They did not use humour in their advert because it was for a wine, they just showed a few guests coming over and giving the wine as a present and the host being extremely pleased. We think that including humour in our advert would attract the audience more and leave a more memorable impression in their minds.
We thought the advert could be of a woman/man preparing a meal for their guests. The person could be making the meal and because of lack of sight, accidentally use something like dog food in the cooking instead of the proper ingredients. We would then see the reaction of the guests eating the food and perhaps a shot of the empty dog food tin in the kitchen for example. Although this would have ruined the meal, we will see them all laughing about it because we do not want to end the advert on a bad impression and everyone being upset because this will not be appealing to the audience. This advert will relate well to the programme it is sponsoring because that is exactly what the programme is about, it also contains humour which we intend to use in our other advert we are making.
Looking at the results to our questionnaire, we can see that our target audience, The Mainstreamer, like to keep up to date with the latest fashion but still consider the price and comfort of the glasses they are buying. From this information, we know that having an advert which includes humour rather than focusing on what brand the glasses are and how great they look will appeal more to our target audience. In an advert focusing on designer glasses, they tend not to mention the price but concentrate more on telling the audience how great they look, but looking at our questionnaire we know that our audience want something that is good quality and good price, therefore we will most likely not sponsor a programme like 'Project Runway' or 'Next Top Model' because these programmes are all about how you look and not about comfort or prices etc. It is important to sponsor a programme that our target audience will also be likely to watch and frequent and entertaining programmes which include slight comedy such as 'Come Dine With Me' and 'Dinner Date' are examples of the type of programme which we would like our advert to sponsor.
While researching sponsorship adverts, we came across one for 'Come Dine With Me' and their concept was similar to what we intend to do: they acted as if they were in the show and inviting guests over for dinner. They did not use humour in their advert because it was for a wine, they just showed a few guests coming over and giving the wine as a present and the host being extremely pleased. We think that including humour in our advert would attract the audience more and leave a more memorable impression in their minds.
We thought the advert could be of a woman/man preparing a meal for their guests. The person could be making the meal and because of lack of sight, accidentally use something like dog food in the cooking instead of the proper ingredients. We would then see the reaction of the guests eating the food and perhaps a shot of the empty dog food tin in the kitchen for example. Although this would have ruined the meal, we will see them all laughing about it because we do not want to end the advert on a bad impression and everyone being upset because this will not be appealing to the audience. This advert will relate well to the programme it is sponsoring because that is exactly what the programme is about, it also contains humour which we intend to use in our other advert we are making.
Looking at the results to our questionnaire, we can see that our target audience, The Mainstreamer, like to keep up to date with the latest fashion but still consider the price and comfort of the glasses they are buying. From this information, we know that having an advert which includes humour rather than focusing on what brand the glasses are and how great they look will appeal more to our target audience. In an advert focusing on designer glasses, they tend not to mention the price but concentrate more on telling the audience how great they look, but looking at our questionnaire we know that our audience want something that is good quality and good price, therefore we will most likely not sponsor a programme like 'Project Runway' or 'Next Top Model' because these programmes are all about how you look and not about comfort or prices etc. It is important to sponsor a programme that our target audience will also be likely to watch and frequent and entertaining programmes which include slight comedy such as 'Come Dine With Me' and 'Dinner Date' are examples of the type of programme which we would like our advert to sponsor.
Thursday, 25 October 2012
Web Pop-up Mis en scene
Costume Ideas:
When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing, the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were:
When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing, the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were:
1. Dark clothing- black baggy jumper and dark jeans.
2. horizontal black and white striped jumper and jeans
We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing.
Setting Ideas:
Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have researched studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:
1. A man wearing a balaclava
2. A getaway car2. horizontal black and white striped jumper and jeans
We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing.
Setting Ideas:
Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have researched studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:
1. A man wearing a balaclava
3. A woman screaming
4. Robber carrying a gun
5. Robber carrying a black bag full of cash
We would like to include some of these in our web pop up to increase realism. As it is highly unlikely that we will be able to take the photograph in an actual bank, we have to consider locations that are possible. Other possible locations include our school and parents work place however we are looking into this further and will take practice shots at different locations to compare.
Updated Storybord
This is our up to date storyboard. I think the close-up of her leaving the paint on the side is important; it subtly suggests what is about to happen and this creates humour. Her looking tired is also important as it creates realism; the audience will be less likely to say "Wouldn't she taste the paint?!". The last shot highlights her humiliation and plays a role in persuading the audience to not let this happen to them (by buying glasses from Specsavers). I think that we need to ensure the important parts of the advert are shown clearly to the audience (the paint being left by the toothpaste and her brushing her teeth with it without noticing) and the way we plan to do this is by using close-ups and extreme close-ups of important aspects within the advert.
The clips in between these will be of the woman rushing to get ready we wont show this in a alot of detail but the audience will understand that she is going to work. We dont want the audinece to find out too soon that she has mistaken the paint for the toothpaste as we still want to create most of the humour at the end, so althought using dramatic irony we are just giving the audince suttle hints about what is happening.
Monday, 22 October 2012
Location
Out of all our bathrooms this one is the most appropriate. It is relatively spacious allowing room for shooting and the simple black, white and cream theme will not detract from the point of the advert. Our target audience is mainstream so it's important for as many aspects of our advert to be not too particular. When shooting we will obviously tidy it up (bottles on window sill) and remove the blue basket which is rather distracting. We will still only remove things that are going to be distracting, but we have to ensure that the location still looks realistic and as if someone actually lives there.
We are going to create a photographed storybord in which we will post pictures of all the space we use, with the possible camera angles. We wont film the advert at the real time we are setting it at as is it too dark at 7:00 am, this would have a negative effect whilst filming and although we can edit the lighting if we do this too much it could look unrelaistic and unproffesional. We will still however film in the morning as when the actor leaves the house in the advert it still has that 'morning look'. There is also another window in the bathroom which you cant see on the photo, this will also make it clear to the audinece on the time of day, allowing us to use the natural light.
We plan on making a storybord with actual pictures of the house
Pop Up Sketch
This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups.
This is just a basic sketch of our idea. We will use a real photograph when creating the final piece.One of us will dress as a robber wearing a balaclava, by using a real person it creates realism which makes it funnier. We are unsure of the location for this, we thought about using the school premises, in a corridor or maybe stood outside in front of automatic doors, if we cant see through the doors this will obviously look better. We also thought about using a green screen but this could look unprofessional and in bad quality due to the editing we would have to do.The photograph will be in colour and the writing will be in big text making it more eye catching. We are also aware that we haven't added any information on the sketch, it doesn't tell the audience what to do next, for this reason they would most likely click exit. When creating our final piece we will have the current deal- 2 for 1. It will also either have another link displayed on the popup which they can access to get to the online store or it will simply display 'CLICK HERE' which will then direct them to the online store.
Storyboard For Advertisement
This is our original storyboard for our TV advertisement. As you can see it is incomplete. After drawing frame 3 and 4 we realised that in the short space of time that is our advert we dont have time for shots which only concern match on action and continuity. The birdsong (and maybe alarm ringing) will be enough for the audience to recognise the fact that it is morning and she is waking up. As the advert can only be around 30 seconds we need to focus on the main points rather than putting the emphasis on letting the audience know that she has just woken up and is about to start her morning routine. Using the alarm will set the time of day and the use of digetic sound- the water running, it will definitely be clear to the audience what she is doing. We need to have enough time at the end to have a shot of the deal we are promoting, the main points are
- brushing teeth
- waving to neighbour with black on her teeth
- showing the deal
We are now creating a new storybord which will shortly be posted.
Costume Ideas
When deciding the costumes that our charcters will be wearing we have to take into condieration their age and who the audience is meant to appeal to. Our main character is going to be a woman who is in a rush to leave the house, most probably late for work, therefore we have to think of ways to make the outfit seem as though she has been in a rush but still dressing up for work while also trying to make it seem realistic and relate her to the audience.
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can aslo be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can realte to this situation.
Here is one example of what we think the woman could be wearing:
She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another exmaple:
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can aslo be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can realte to this situation.
Here is one example of what we think the woman could be wearing:
She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another exmaple:
Tuesday, 16 October 2012
Outline Of All Three Initial Ideas
Main task
Creating a glasses advert (still to come up with the brand name) suitable for a mainstream audience.
Location of film: In a house and outside as actress walks out of front door
Scene 1: Girl washes up paint pallets in bathroom and leaves a tube of brown paint in what looks very similar to a toothpaste tube.
Scene 2: Sound of birds to show its morning. Girl wakes up and does normal morning routine
Scene 3: Girl goes to the bathroom to clean teeth, accidentally picking up the tube of paint to clean her teeth with (This is not made obvious to the audience) Scene 4: Girl walks out of the door, smiling and saying 'good morning' to the neighbour. At this point it is revealed to the audience that she has black paint on her teeth.
Scene 5: The girl walks off oblivious of the paint before her neighbour can tell her.
Creating a glasses advert (still to come up with the brand name) suitable for a mainstream audience.
Location of film: In a house and outside as actress walks out of front door
Scene 1: Girl washes up paint pallets in bathroom and leaves a tube of brown paint in what looks very similar to a toothpaste tube.
Scene 2: Sound of birds to show its morning. Girl wakes up and does normal morning routine
Scene 3: Girl goes to the bathroom to clean teeth, accidentally picking up the tube of paint to clean her teeth with (This is not made obvious to the audience) Scene 4: Girl walks out of the door, smiling and saying 'good morning' to the neighbour. At this point it is revealed to the audience that she has black paint on her teeth.
Scene 5: The girl walks off oblivious of the paint before her neighbour can tell her.
Scene 6: The slogan similar to ' Should've gone to Specsavers appears'
We will create a storyboard which will display this idea in more detail, including the camera shot and angels we will be using.
Web pop-up
For our web pop up we are again using the comedic theme, this will make the web popup more appealing. Rather than people just closing it without looking at it, using this theme should hopefully make it memorable and more interesting unlike usual popups.
Our plan is draw a picture of a man who is robbing a bank, he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup which also shows the latest deal- 2 for 1
We will draw a sketch of what this will look like
Sponsorship advert
We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'come dine with me', in this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.
We will create a storyboard which will display this idea in more detail, including the camera shot and angels we will be using.
Web pop-up
For our web pop up we are again using the comedic theme, this will make the web popup more appealing. Rather than people just closing it without looking at it, using this theme should hopefully make it memorable and more interesting unlike usual popups.
Our plan is draw a picture of a man who is robbing a bank, he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup which also shows the latest deal- 2 for 1
We will draw a sketch of what this will look like
Sponsorship advert
We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'come dine with me', in this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.
Monday, 15 October 2012
Results From Questionnaire
After identifying our target audience we conducted a questionnaire in order for us to be able understand their preferences. The questionnaire was answered by seventeen 12-80 year olds, with this age range we were able to form a non biased representation of 'mainstreamers'.
Findings for mainstream majority:
- They prefer non designer glasses to designer glasses
- They would be prepared to spend between £31-£60
-They wear eye glasses
- Their most desirable deal would be 2 for 1 glasses
-They base their eyewear on necessity and comfort
With these finding we can now incorporate these aspects in our planning. This will result in our advert having the best ability to reach out to the relevant audience.
Thursday, 4 October 2012
Pop-up Research
For our second subsidiary task we have chosen to do a pop-up advertisement. They are a form of advertisement on the world wide web. They generally appear as new web browser windows and have many pros and cons. Although they are clearly effective, as any type of advertisement acts as promotion for the product, they have a reputation for being annoying and intrusive. Above is an example of a pop up. It is rather simple, and this is because the attention paid to it will not be as much as that paid to a less intrusive advert. Therefore only a small amount of information is able to expressed to the audience. The brand name is in large font making it easily seen and the brand's theme colour is used as a background. The combination of the two make the advertisement easily identified as Netflix. As well as promotion of the brand, this pop-up specifically promotes their product which is an offer of dvd rental deliveries for $9.99 a month. The words "DELIVERED" are in bold, attracting the viewers' attention. The picture of the house reinforces the delivery aspect of the advertisement. Visual codes are very important in advertising as it takes the viewer much shorter to take them in than words meaning they're more likely to take in the images. Without the image in this specific advert I think what Netflix are promoting wouldn't be nearly half as effective. A huge benefit of using pop-ups is the interactivity of the world wide web. As you can see, if the audience is interested in the product they can easily access it. In relatively large font in the bottom right corner is a link "Click here". It is common in advertisement to place important aspects in the bottom right corner. This is because people read all texts from top left to bottom right.
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