This is our final Web Pop-Up, our initial idea was to create a bank location using the reception at our school, we then realised this could be distracting for the audience as there would be so much to look at. All we need the audience to see is the picture and the special deals we are offering which looks more professional on a white background. After carrying out more research we also found that most Web Pop-Ups use a block colour background which convinced us to do.
With our logo being blue and black we decided to stick to this colour theme, it also draws more attention to the banana which is the focal point, especially against the black clothes.
As you can see we used different sized fonts for the words we thought we particularly important for our audience, 'SHOULD'VE GONE TO' is the largest writing and at the top of the advert as its not only our slogan but its linked to the comedy of the picture. We also made '50%' larger than the other text as this is the main deal we are offering as soon as the audience see this number they automatically assume it’s a great deal, we added pictures of designer glasses to act as references to our offer, it gives the customers an insight of what kind of designer glasses we sell.
The 'CLICK HERE' button is at the bottom of the page in the right hand cover as this is the last thing the audience will read and will need to do; we put the text in order of importance.
The introduction to the offer 'DAYLIGHT ROBBERY DEALS' is very effective as it sticks to the theme of the advert- comedic and the robber.
