Pop Up Sketch

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups.

This is just a basic sketch of our idea. We will use a real photograph when creating the final piece.One of us will dress as a robber wearing a balaclava, by using a real person it creates realism which makes it funnier. We are unsure of the location for this, we thought about using the school premises, in a corridor or maybe stood outside in front of automatic doors, if we cant see through the doors this will obviously look better. We also thought about using a green screen but this could look unprofessional and in bad quality due to the editing we would have to do.The photograph will be in colour and the writing will be in big text making it more eye catching. We are also aware that we haven't added any information on the sketch, it doesn't tell the  audience what to do next, for this reason they would most likely click exit. When creating our final piece we will have the current deal- 2 for 1. It will also either have another link displayed on the popup which they can access to get to the online store or it will simply display 'CLICK HERE' which will then direct them to the online store.