Sponsorship Advert- Romantic Meal

During the initial discussion of our sponsorship advert we were planning to use a pan or tracking shot. The problem with using a pan shot would be we would have to zoom in to see the details of the meal and then to see the dog food tin. We feel this zoom would look unprofessional and may take away the intimacy we need to portray during the romantic meal- for it to be funny. Although a tracking shot would look effective, and we wouldn't have to zoom in, we don't have a dolly and any make shift one wouldn't suffice! Therefore we will use a pull out shot to reveal the dog food. This will be effective because in the ending shot we can still see the couple about to eat in the background.

Advert Two Possible New Location

After concluding the several problems with the second advert (life drawing) we thought we'd take a look at a different location in school recommended by our teacher. The main problem was the continuity of the door; we noticed that this location has the perfect door for our situation. The first picture is possibly where our receptionist could be sat, although this is very unrealistic as it’s not a real desk, an alternative idea for this is that someone walks past (someone who looks like a receptionist, or in work clothes) and it is here Kona asks where she needs to go for life drawing. There is a toilet in the corridor which is useful as we could show her leaving here after she gets dressed. Having the line of doors also means we can have signs on each door which she reads before going into the wrong room.
The only problem we have with this location is the room we will actually be filming in, it looks very much like a classroom, we would have to move the table and the overhead projector for the room to look how we want it to and this is something we are unable to do. We are still considering using the community hall as it is the perfect location for our advert; we just need to work on the small errors in order to make it look more professional.

Advert 2 Draft- Life Drawing

This is a draft for life drawing second advert. We filmed in the community hall where the final one will also be shot, we feel this location really suits the atmosphere and appearance we need in order to create realism. The following adjustments will be made:

At the start the model will ask a receptionist which room  the life drawing is in, the receptionist will instruct her to follow the signs. This sets the character up to wrongly read the sign and go into the wrong room due to her bad sight. The receptionist may also tell the model where to change into her robe as realistically she wouldn't just turn up in the robe. If we do the receptionist scene it will include the main characters walking out of the shot and then a clip of her walking out of the changing rooms. This would be the furthest door in the corridor shot.At the start you can also here us talking, this wont happen when we film the final one.

There is also issues with the continuity between the first and second shot. This is why we cut the first shot so that she runs out of the shot. This hopefully implies that the second shot is a different scene. We can also see her vest which doesn't look realistic.
As the advert is about the woman having bad eyesight we discussed the necessity of her being late, as this could detract from her mistake making it look as if she went into the wrong room due to being in a rush rather than not being able to see. However at 4 seconds into the advert the woman is seen looking at the doors reading the signs so it should be obvious to the audience that the mistake was due to bad eyesight. We also came to the conclusion that being in a rush is necessary as if she wasn't she wouldn't run straight into the middle of the circle and take her robe off.

During the final shooting of the shot of her walking towards the group while taking her robe off we need to frame more of the main character. It should also feature more people from the bereavement group to make it look more realistic and so we can actually create a circle of people.This involves us recruiting more actors/actresses.

When she drops the robe to the floor she's too close to the group and it doesn't look like she's in the middle of a circle. We think this shot should also include the other side of the circle, for instance another pair of feet between the life model's and the camera.

The shot after this will also benefit from having more people in the group as at the moment the three girls look like they are judges, friends who have watched the draft also thought the same thing, they don't look like they are grieving. It seems to be their body language that is giving the impression that they are judges, charlotte (the girl in the middle) has her legs crossed and her hands linked together on her lap making her look as if she has authority. For the advert to be more comedic the audince need to understand the role teh group are playing, their expressions need to be exaggerated. This could include mascara running down their faces, blowing noses with tissue, gasps, sniffles, sobbing etc. We will ask some friends who do drama a level to act in our final shoot.

he last shot works extremely well. However we can see her bra straps; we will acquire a skin colour bra for final shoot. The last shot also holds continuity issues; the door she walks through at the beginning is not the same as the door at the end, you can tell this as the door at the start has no window, whereas the door in the last shot does. We have considered the last shot showing the door closing (getting a glimpse of the scene) to reveal the bereavement sign. However we don't want to not use the glass shot.


In conclusion we need to book more time to shoot as many shots need a while to set up and get right (e.g. the shot of the group with the main character's nude side took a long time because the framing had to be perfect). We also need to get more actors to pad out the group and create realism. We realise that our advert is lacking in males which restricts our target audience. However our actress isn't comfortable with males being present during the nude shoot!

Advert Draft

This is our draft for the first main advert.
After editing the footage together we have found many adjustments. The woman needs to be acting as if shes in more of a rush as this will make it more understandable why she made the mistake. To do this we've decided to add a shot after shes brushed her teeth showing her quickly grabbing more clothing or quickly brushing her hair. We also feel from the shot of her brushing her teeth to getting ready to leave the house is to much of a dramatic change, there needs to be a shot of her getting ready to level it out. The 6 seconds of black needs to be a sudden change and not a fade, this will give the impression that she is turning the light off, we may actually film her doing this as the natural sound of the light turning off will create realism. To create further realism we will film the start at night time and the rest during the day, however we will have to keep the camera in the same place for the angle to be the same when filming the tube of paint, the only way we could do this is if at the start of the day we film the last 20 seconds then leaving the camera in the position we need it in to film the first 6 seconds as it gets darker.
We also noticed that the neighbours reaction needs to last longer as this is what builds up the humour and gives the comedic effect, the main character who then walks off to work oblivious needs to have a longer shot of her walking down the road.
Looking back at our research of Specsavers adverts we have noted that the punchline is kept a secret till the very end. For instance you don't realise the farmer has shaved his dog until the very end http://www.youtube.com/watch?v=Ubf28LPnfYs . Therefore we think that the shot of her brushing her teeth should be removed and replaced with one where we don't actually see her mouth. Maybe a shot of her eyes looking groggy which will emphasise the fact that has just woken and is tired. 
The colour of the paint will not be red because it looks a bit like blood and so may distract the audience from the point of the advert. 
We will find some birdsong on youtube to use because there is none on iMovie. 
The paint on her teeth at the end lacks in amount and therefore obviousness. This is because we didn't have any chocolate spread on the day. We must remember to buy some for next time!

Media Theories And Theorists

This poster shows the different media theories and theorists that our first main advert (toothpaste mistake) conforms to.

Web Pop-Up Advert Update

These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also bought a banana and used this as if we would in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.

Itinerary Shots X3

20/20 advert:

Date: (draft): 23rd November

Location: Kate's house

Equipment: Camera, tripod, 

Props: paint tube, paint pallet, paintbrush, toothpaste tube, toothbrush,

Costume: paint shirt, dressing gown, grey dress with black cardigan

Actors/Actresses: Kate Morris-Millar, Kona Rogers

Life Drawing Advert: 

Date: TBC

Location: Community hall (Cheney)  

Equipment: Camera, tripod

Props: door sign, chairs,

Costume: plain white robe, black clothing for members of group

Actors/Actresses: TBC

20/20 web pop up (robbery)

Date: TBC

Location: Reception desk(Cheney)

Equipment: Camera, tripod

Props: banana, black sack

Costume: Balaclava, dark jumper, dark trousers, trainers

Actors/Actresses: Calum McCrae 

UPDATE

We have come up with an idea for our second tv advert. The camera will scan over a couple having a romantic meal at home. It will then scan over to the kitchen and show an open tin of dog food among the ingredients used to cook the romantic dinner. Our initial idea was to show one of the couple preparing the meal, using dog food. But then an element of comedy is lost if the audience find out straight away. As a result of the way we are filming it, the advert will be relitively short. Therefore we have decided to use this idea for our sponsorship advert instead. This means we will use the life model idea for our second advert. While further discussing our second advert (life drawing)advert we have realised that we need more time to tell the audience what is actually happening. It may not be obvious that she is a life model unless we have her ask the receptionist where it is for example.

In my blog when reffering to 'first advert' i am reffering to the toothpaste mistake advert, adn when reffering to the 'second advert' i am reffering to the life model advert. The sponsorship advert is now the romantic meal, we will be posting the storyboard and location pictures soon.

Costume For Sponsorship Advert

For the sponsorship advert we thought a life drawing model would probably go into the room wearing a robe, and the one we are going to use for the first 20/20 advert would work perfectly for this piece as well. We will just need to find a white tie that can go with it and this should be easy (even using string to pull it together)
As the room is actually going to be a bereavement support group these actors will be wearing dull colour clothing to represent their emotions. The contrast in two colours make it obvious to the audience that something is not right, revealing the misunderstanding at the end.

Sponsorship Advert Storyboard

This is the storyboard for the second advert advert. The audience wont realise the mistake the character has made until the character realises (the audience are therefore more likey to relate to the character's bad sight). To do this the audience can't know it's a bereavement support meeting until right at the end; the only bit of the group you see is in shot 3 when the back of someone's head is seen watching the character rush over. This does not reveal anything as it implies that it could also be a life drawing room.

To keep the professionalism of the advert no nudity will have to be shown and we will imply this through shot 4 and 5.

The door closes in the last shot revealing the sign saying 'Bereavement Support Meeting'. We chose this meeting, and not say an AA meeting, because it makes the nudity even more innappropriate and therefore funny. This is also a perfect space for our logo and slogan to appear.

Web Pop Up Location

IImages from online research show a desk with a computer, a glass window, bad quality, the second picture is taken from a high angle(CCTV)


We researched some images of bank robberys so we could get an idea of where the most suitable place would be to locate our picture focusing on the mis en scene. We first thought the car park of our school would be a good location, however at a first glance the audince wouldn't be able to guess that its meant to be at a bank. We liked the idea of the picture being taken as if on CCTV, typical conventions of this are high angles and bad quality.Basing our decision of what bank cashiers look like on online research and our own knowledge we chose to shoot the pop-up image in the location below. It is the reception of our school and the nature of any reception gives an impression of a bank. This one especially because of the glass and the slot at the bottom (as if for passing money to and throw)

Our original plan was to have the pop-up from the cashiers point of view, so the robber would be pointing the banana at the camera. This intimacy would've meant the viewer could really feel the humiliation and mistake that the robber made. However, as we've now decided to have an image that looks like CCTV footage we feel our advert will be more eye-catching and will  make the situation seem more real than the original idea. This will make the problems that bad eyesight can cause more realistic, and the viewer's may be more likely to buy the product as a result!

The problem with this location was the background (the stairs, hall and notice boards) which do not fit viewer's knowledge of banks. We tried differnt angles so that we wouldnt get these distractions in the shot. We stood on a chair to create the high angle which creates the effect of CCTV footage.




Here are two brief shots we took.We prefer the second shot; it is more clear that it's a bank because of the computer and the 'office like' feel (we will obviously remove the mug and other bits and bobs). And cctv cameras are more often than not located behind the desk which is creating realism. It also means that we can see the characters face more and hopefully the banana. However the reflection in the glass is a problem that we may not be able to overcome. The purple door didnt fit the look of a bank so we have changed the photo to black and white which we think looks more realistic. Another problem is the main focus needs to be the banana so we dont want any distraction from, we may have to do more of a close up as all the office mis en scene isnt the main focus. We will play around with the photo and upload pictures of edited versions.
We would have numbers (date and time) to further show that it was cctv footage.
Note that in our actual photo there will be a larger space for our slogan and logo to be on.
We have also considered the altering the quality of the image to make it seem more like CCTV footage.

These photos we're just drafts to see if the location was a suitable place, so we will take more pictures with the correct costumes and props.

Brand Logo

In terms of company name we couldn't use 'Specsavers' so we set about creating a new brand for our product. 

Options:
1. Vision Express- Already taken!
2. VisionPro- 'Pro' doesn't exactly appeal to mainstream; doesn't give an impression of reasonable, affordable prices.
3. Specksavers (spelling difference).
4. 20/20- Refers to 20 out of 20 sight; the best possible sight. By using this we imply to our audience that we can help them achieve this, or to some extent.
 We have chosen the last one as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is. So to make the purpose of our brand and product more obvious we have decided to call it'20/20 vision'. So that those people at least know it's to do with eyesight. 

This is our logo for our company name. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. 

Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to represent the 'sharp' sight we will be offering our customers. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations.

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Possible Locations For Sponsorship Advert

Here are 4 different locations in our school which we could possibly use to film the sponsorship advert, the chairs will obviously be in a circle as this is a typical setting for this gathering. The model will then walk into the middle of everyone. We aren't particularly keen on any of them. Photo one has to many doors which makes it look less like a room, there is to much space. Photo 2 is probably the best but again it isn't an actual room, i don't think it would come across as the type of room a bereavement group would locate to. Photo 3, this is in a corridor and so has no door to enter, this would be a problem when filming as we need a door to have the sign on it. Photo 4, this is a drama room and as you can see is very dark, even with the curtains open the walls are painted a dark colour which would have a negative effect on the piece we create.
There is another location that we have in mind that we think would be perfect to shot in, it is in our school but we are unable to use it at the moment, we will post pictures when we are able to access it.

Discussion Of Sponsorship Ideas

http://www.youtube.com/watch?v=LIoebj7bJe8&feature=plcp

This link will take you to the video of us discussing all the possible ideas for our sponsorship advert. After taking all aspects of the different ideas into consideration we concluded that the Come Dine With Me and animal idea have too many limitations. We have agreed to take on the life drawing model idea, as it is funny and will be effective. We found a 5 part documentary on Channel 4 that would be perfect for us to sponsor, 'Nude Today'

Plan for sponsorship:
1. Woman turns up for life model drawing class. Receptionist tells her its down the corridor on the left door that reads 'life drawing'
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling onto floor)
3. The room she has gone into is a bereavement group and the camera films closeups of them crying
4. A voice over or other source displays '2020, sponsors of Nude Today'

We we're inspired by this Specsavers advert:

Tv Advert Costumes

We are going to smear this white baggy shirt in paint to make it look like a typical painters top, the buttons will be done up wrong to give the impression she has quickly flung it on without care to get on with her art. She will wear this will plain black leggins which also may have a few paint stains.

The woman will be wearing this white dressing gown in the morning, it is plain so wont distract the audience or take away the attention from the plot.



These are the three potential work outfits, they are smart and imply she is going to work. We wanted the woman to be wearing something smart instead of casual work clothes as this will contrast to the humiliating incident. By looking like a professional working woman this creates more humour that she has paint on her teeth. We like the top two the best as the flowery skirt is a little distracting, the top one looks very classic and typical so she will most likely wear this.



These are the three potential footwear incase her feet are in the shot when she leaves the house. I think black would be a better colour as its not so bold, the top ones are the smartest and are more likely to be worn to work rather than the higher boots.

Photo Storybord

 Woman is washing up paint pallets in the bathroom, bathroom is messy with various of similar looking tubes

Instead of putting the paint away the woman leaves it near the tube of toothpaste

A close up of her putting the brown paint on the toothpaste, this is when the audience realise her mistake

A shot of the woman looking in the mirror brushing her teeth, she is unaware of her mistake, we don't see the paint in her mouth

The woman throws a scarf on before walking out the door, we will use match on action here

She leaves her house

She waves to a neighbour who is putting out the bins, the neighbour notices the brown in her teeth

We will use a point of view shot from the neighbour, it is here where all the humour is created, her teeth are finally revealed.

The woman leaves for work before the neighbour has a chance to tell her, this is the last shot before the slogan appears. 

Company name

We have come up with a name for our glasses company name as we couldn't use 'Specsavers'.

Options:
1. Vision Express
2. VisionPro
3. Specksavers (spelling difference) 
4. 20/20

Chosen name: 20/20 as it was most catchy!