Sponsorship Advert- Romantic Meal

During the initial discussion of our sponsorship advert we were planning to use a pan or tracking shot. The problem with using a pan shot would be we would have to zoom in to see the details of the meal and then to see the dog food tin. We feel this zoom would look unprofessional and may take away the intimacy we need to portray during the romantic meal- for it to be funny. Although a tracking shot would look effective, and we wouldn't have to zoom in, we don't have a dolly and any make shift one wouldn't suffice! Therefore we will use a pull out shot to reveal the dog food. This will be effective because in the ending shot we can still see the couple about to eat in the background.

Advert Two Possible New Location

After concluding the several problems with the second advert (life drawing) we thought we'd take a look at a different location in school recommended by our teacher. The main problem was the continuity of the door; we noticed that this location has the perfect door for our situation. The first picture is possibly where our receptionist could be sat, although this is very unrealistic as it’s not a real desk, an alternative idea for this is that someone walks past (someone who looks like a receptionist, or in work clothes) and it is here Kona asks where she needs to go for life drawing. There is a toilet in the corridor which is useful as we could show her leaving here after she gets dressed. Having the line of doors also means we can have signs on each door which she reads before going into the wrong room.
The only problem we have with this location is the room we will actually be filming in, it looks very much like a classroom, we would have to move the table and the overhead projector for the room to look how we want it to and this is something we are unable to do. We are still considering using the community hall as it is the perfect location for our advert; we just need to work on the small errors in order to make it look more professional.

Advert 2 Draft- Life Drawing

This is a draft for life drawing second advert. We filmed in the community hall where the final one will also be shot, we feel this location really suits the atmosphere and appearance we need in order to create realism. The following adjustments will be made:

At the start the model will ask a receptionist which room  the life drawing is in, the receptionist will instruct her to follow the signs. This sets the character up to wrongly read the sign and go into the wrong room due to her bad sight. The receptionist may also tell the model where to change into her robe as realistically she wouldn't just turn up in the robe. If we do the receptionist scene it will include the main characters walking out of the shot and then a clip of her walking out of the changing rooms. This would be the furthest door in the corridor shot.At the start you can also here us talking, this wont happen when we film the final one.

There is also issues with the continuity between the first and second shot. This is why we cut the first shot so that she runs out of the shot. This hopefully implies that the second shot is a different scene. We can also see her vest which doesn't look realistic.
As the advert is about the woman having bad eyesight we discussed the necessity of her being late, as this could detract from her mistake making it look as if she went into the wrong room due to being in a rush rather than not being able to see. However at 4 seconds into the advert the woman is seen looking at the doors reading the signs so it should be obvious to the audience that the mistake was due to bad eyesight. We also came to the conclusion that being in a rush is necessary as if she wasn't she wouldn't run straight into the middle of the circle and take her robe off.

During the final shooting of the shot of her walking towards the group while taking her robe off we need to frame more of the main character. It should also feature more people from the bereavement group to make it look more realistic and so we can actually create a circle of people.This involves us recruiting more actors/actresses.

When she drops the robe to the floor she's too close to the group and it doesn't look like she's in the middle of a circle. We think this shot should also include the other side of the circle, for instance another pair of feet between the life model's and the camera.

The shot after this will also benefit from having more people in the group as at the moment the three girls look like they are judges, friends who have watched the draft also thought the same thing, they don't look like they are grieving. It seems to be their body language that is giving the impression that they are judges, charlotte (the girl in the middle) has her legs crossed and her hands linked together on her lap making her look as if she has authority. For the advert to be more comedic the audince need to understand the role teh group are playing, their expressions need to be exaggerated. This could include mascara running down their faces, blowing noses with tissue, gasps, sniffles, sobbing etc. We will ask some friends who do drama a level to act in our final shoot.

he last shot works extremely well. However we can see her bra straps; we will acquire a skin colour bra for final shoot. The last shot also holds continuity issues; the door she walks through at the beginning is not the same as the door at the end, you can tell this as the door at the start has no window, whereas the door in the last shot does. We have considered the last shot showing the door closing (getting a glimpse of the scene) to reveal the bereavement sign. However we don't want to not use the glass shot.


In conclusion we need to book more time to shoot as many shots need a while to set up and get right (e.g. the shot of the group with the main character's nude side took a long time because the framing had to be perfect). We also need to get more actors to pad out the group and create realism. We realise that our advert is lacking in males which restricts our target audience. However our actress isn't comfortable with males being present during the nude shoot!

Advert Draft

This is our draft for the first main advert.
After editing the footage together we have found many adjustments. The woman needs to be acting as if shes in more of a rush as this will make it more understandable why she made the mistake. To do this we've decided to add a shot after shes brushed her teeth showing her quickly grabbing more clothing or quickly brushing her hair. We also feel from the shot of her brushing her teeth to getting ready to leave the house is to much of a dramatic change, there needs to be a shot of her getting ready to level it out. The 6 seconds of black needs to be a sudden change and not a fade, this will give the impression that she is turning the light off, we may actually film her doing this as the natural sound of the light turning off will create realism. To create further realism we will film the start at night time and the rest during the day, however we will have to keep the camera in the same place for the angle to be the same when filming the tube of paint, the only way we could do this is if at the start of the day we film the last 20 seconds then leaving the camera in the position we need it in to film the first 6 seconds as it gets darker.
We also noticed that the neighbours reaction needs to last longer as this is what builds up the humour and gives the comedic effect, the main character who then walks off to work oblivious needs to have a longer shot of her walking down the road.
Looking back at our research of Specsavers adverts we have noted that the punchline is kept a secret till the very end. For instance you don't realise the farmer has shaved his dog until the very end http://www.youtube.com/watch?v=Ubf28LPnfYs . Therefore we think that the shot of her brushing her teeth should be removed and replaced with one where we don't actually see her mouth. Maybe a shot of her eyes looking groggy which will emphasise the fact that has just woken and is tired. 
The colour of the paint will not be red because it looks a bit like blood and so may distract the audience from the point of the advert. 
We will find some birdsong on youtube to use because there is none on iMovie. 
The paint on her teeth at the end lacks in amount and therefore obviousness. This is because we didn't have any chocolate spread on the day. We must remember to buy some for next time!

Media Theories And Theorists

This poster shows the different media theories and theorists that our first main advert (toothpaste mistake) conforms to.

Web Pop-Up Advert Update

These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also bought a banana and used this as if we would in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.