Research

Specsavers advert don't have just one set target audience who they aim their adverts towards, it varies depending on the types of glasses they are trying to sell and/or what special deals they are offering.

This advert is advertising kids glasses buts its aimed towards parents, its giving them the message, 'you don't want this to happen to your car', the advert is prompting them to go and get their children's eyes tested. As i mentioned before they don't have a script in many of their adverts, and this advertisement demonstrates this. There are very few specsavers adverts that use a backing track, after editing out final product we will see if we prefer it with or without one. Again this is funny due to a misunderstanding, the editing of switching between the boy get frustrated at his toy car and the gargae denting the bonnet of the car. By then using a close up on the grarage key revelas to the audience it is the boy controling the garage door rather than his toy.
We will use a closeup on the actors teeth at the end of our advert to reveal to the audience that she has used paint to brush her teeth, followed by the punchline 'morning' to her neighbour, she will then walk off to work unaware of the incident.

Here is an example of one of there adverts using a backing track, it works well as it compliments the location it is filmed in. We plan on filming our advert in a house so personally i think we shouldn't use a backing track but we will decide this for certain when editing. This advert appeals to the elderly, the use of black and white and the work he is doing independently is used to catch the target audiences attention, apart from the humour in the advert it wouldn't appeal to the younger generation. They have added specific elements in order for it it to appear interesting to the elderly. The advert starts with an establishing shot, here we can see the location and that it is set in the countryside, this is already making it relevant to the audience. A close up of the man cutting the sheeps fur is used so the audience can see the action which is then undobtably going to go wrong. After the dog moves into the mans hands a close up of the mans face and the sheep looking creates a sense of suspicion as it delays the humerous ending. In all the specsavers advert it could be argued that they are insulting their target audience. However, specsacers advert all have a moral 'go to specsavers' this makes it more light hearted, its not as if theyv are making fun of the individuals they are saying 'if you dont buy our lenses soon this is what could happen'. The comedy is also focused on the sheep dog, the advert is funny at the end when you see what the dog looks like, not all the attention is on the man, it is not him that the audience laugh at but his actions due to not being able to see properly. This is similar to the advert above with the boy, they have used a toy car to represent his age although you can see he is a young boy his actions convey this. The actions that we are using could appeal to young children or young adults either rushing to get to work or school, however by using an adult actor (which is yet to be confirmed, it will either be an adult or one of us dressed as an adult) it will automatically become clear what age range our advert is aimed at.