Complete Change Of Plan!!

We have finally come to the decision to completely change our idea. We are no longer going to advertise an energy drink and instead we have realised creating a 'specsavers' advert would be far better suited for us, we already have various ideas on how we can film this.
We were certain that we wanted to do an energy drink advert but as we conducted more research into this we realised most energy adverts consist of: famous people (Mo Farah, Professor Green) talented people showing their skills, the location is somewhere fun and appeals to young people (the beach, at a concert) They usually include sport to represent the energy given off by the drink, none of us play a sport so we would have to find someone who performs impressively. I don’t think we have enough of the resources in order for it to look professional. We were unable to think of any ideas of how we could film our advert without using any of the above and anything we did think of was unrealistic.
We have settled on the specsavers advert after watching this A2 piece on YouTube:

It first caught our attention due to its location, filming in a house would be so much easier and we know this from our previous video. It gives us a permanent place to film as filming outside would be a harder option due to the unpredictable weather. We then started thinking about other specsavers advert and realised that the majority of them follow Todorov's theory: Situation, problem, resolution, in the specsavers advert the resolution is the slogan- 'should have gone to specsavers'. This is completely different to the style in which energy drinks are filmed, instead of having lots of different clips we can film a straight forward storyline.We were able to come up with a few ideas based on this theory.
Specsavers adverts are comical and what creates the humour is the  unrealism and exaggeration of how badly the people need glasses.

For example this advert is highly exaggerated, it uses an everyday situation- 2 people sitting down about to eat their sandwich, and it completely take the audience by surprise when the situation is altered to add in the humour, in this case its them mistaking a bench for a rollercoaster. The use of camera angles play a role in hiding the fact they aren't sat on a bench, using closeups on their face demonstrates their reaction and experience of going on this ride consequently because they didn't get glasses. Although it appears funny and highly unlikely that this would ever happen, over 60s might sympathise with the couple on their unpleasant experience and hopefully take note and action on visiting specsavers. When watching a specsacers advert for the first time i don't think the audience would be able to guess whats being advertised, the start of these advert usually consist of something very normal and its unexpected that anything is going to go wrong.  Funny adverts become more memorable, they becomes a part of conversation and the audience are more likely to sit and watch the advert rather than walk out of the room or change the channel. Specsavers use mostly psychical comedy, they never have much of a script, the actors may have a few lines or even words to say  usually at the end to act as a punchline - 'what sort of cheese was that?' its usually the actions and gestures of the actor that catch the audiences attention.

We obviously want to take into account all the conventions used when creating a specsavers advert and apply them to our own advert, and to get us thinking about possible ideas we went through the morning routine of getting up in the morning (from here we can take a common situation) and thought about how we could combine a humorous incident with it.
- Making a tea and adding salt rather than sugar
- Adding the wrong product to your cereal or spreading the wrong product onto your toast
- Mistaking toothpaste with another product that comes in a tube, possibly paint

Our favourite idea is the toothbrush idea, as we all agreed this is the funniest, we asked a few of our peers and they shared the same opinion.We decided that the toothpaste should get mixed up with black paint as it has the same packaging. However, we aren't sure how or why the paint gets into the bathroom and near the original toothpaste, this will be the next step for us, we want to create the whole story-line which will enable us to start planning the filming process and the techniques will will use.