Advertisement Research

This advert for 'Red Bull' features lots of different people including athletes taking part in different sports. They have used montage editing which is really effective alongside the live footage. The voice over at the start says 'The challenge of my life is to find out how far i can take it'. The overall message of this advert is that if you drink Red Bull you will gain determination, adrenaline and 'anything is possible'. I really like the way they have used slow motion its definitely something i think we should incorporate into our advert, its a easy but clever editing technique that can be used for many reasons. They have used it in this advert to demonstarte the skills of the athletes and to impress the audience. They have used high angles at the start which shows the athletes preparing themselves and then close ups on a few of their eyes showing the emotion, this is all bulding up for the peak of the advert which consits of different footage of all the sports. All these techniques are used to provide the audience with the final message. The slogan for this energy drink 'Red Bull gives you wings' is used as a metaphor with the possible meaning- after you drink Red Bull you will be able to accomplish everything as it will seem easier since you have 'wings', it also has a sense of freedom to it. This advert is aimed at young adults consisting of sports and clips of concerts.

This Lucozade advert is going to appeal to a wide audience range due to it feaututing an olympic champion. The appearnce of Mo Farah makes the advert eye catching and will most likely have a positive effect on the sales of Lucozade. The message they are giving out in this advert is that if you drink Lucozade you can gain the energy and stamina of an olympian, you will become strong and fast like Mo. The advert is really powerful and again they have used slow motion when Mo is running, and a voice over to feed the audience information on the drink. With this advert appearing on the tele around the same time as the 2012 Olympics they have thought about what is current and used this to its advantage. This is a technique I think we should use whether it's an up to date song, the location we film in or the way we film it.