Energy drinks have become a very popular part of society where the target market is continuously growing, they were first being sold in the United States where athletes were the primary consumers, however the consumer base for energy drinks has now expanded hugely with the public enjoying this fast, cheap and legal way of getting a buzz. Everyone between the ages of 15-30 are now consuming the most energy drinks, I will carry out more research to get more of a specific age group in order to make an advert for one certain age range.
Energy drinks are generally geared towards:
Teenagers
Ravers
Computer nerds
Athletes
Seniors
Night shift workers
Long distance drivers
Young people are particularly vulnerable to exhaustion, tiredness and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the energy drinks’ claims. As a result, the majority of energy drinks are developed for and advertised for the younger generation.
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