Tuesday, 20 November 2012

Web Pop Up Location

IImages from online research show a desk with a computer, a glass window, bad quality, the second picture is taken from a high angle(CCTV)


We researched some images of bank robberys so we could get an idea of where the most suitable place would be to locate our picture focusing on the mis en scene. We first thought the car park of our school would be a good location, however at a first glance the audince wouldn't be able to guess that its meant to be at a bank. We liked the idea of the picture being taken as if on CCTV, typical conventions of this are high angles and bad quality.Basing our decision of what bank cashiers look like on online research and our own knowledge we chose to shoot the pop-up image in the location below. It is the reception of our school and the nature of any reception gives an impression of a bank. This one especially because of the glass and the slot at the bottom (as if for passing money to and throw)

Our original plan was to have the pop-up from the cashiers point of view, so the robber would be pointing the banana at the camera. This intimacy would've meant the viewer could really feel the humiliation and mistake that the robber made. However, as we've now decided to have an image that looks like CCTV footage we feel our advert will be more eye-catching and will  make the situation seem more real than the original idea. This will make the problems that bad eyesight can cause more realistic, and the viewer's may be more likely to buy the product as a result!
The problem with this location was the background (the stairs, hall and notice boards) which do not fit viewer's knowledge of banks. We tried differnt angles so that we wouldnt get these distractions in the shot. We stood on a chair to create the high angle which creates the effect of CCTV footage.




Here are two brief shots we took.We prefer the second shot; it is more clear that it's a bank because of the computer and the 'office like' feel (we will obviously remove the mug and other bits and bobs). And cctv cameras are more often than not located behind the desk which is creating realism. It also means that we can see the characters face more and hopefully the banana. However the reflection in the glass is a problem that we may not be able to overcome. The purple door didnt fit the look of a bank so we have changed the photo to black and white which we think looks more realistic. Another problem is the main focus needs to be the banana so we dont want any distraction from, we may have to do more of a close up as all the office mis en scene isnt the main focus. We will play around with the photo and upload pictures of edited versions.
We would have numbers (date and time) to further show that it was cctv footage.
Note that in our actual photo there will be a larger space for our slogan and logo to be on.
We have also considered the altering the quality of the image to make it seem more like CCTV footage.

These photos we're just drafts to see if the location was a suitable place, so we will take more pictures with the correct costumes and props.

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