Brand Logo

In terms of company name we couldn't use 'Specsavers' so we set about creating a new brand for our product. 

Options:
1. Vision Express- Already taken!
2. VisionPro- 'Pro' doesn't exactly appeal to mainstream; doesn't give an impression of reasonable, affordable prices.
3. Specksavers (spelling difference).
4. 20/20- Refers to 20 out of 20 sight; the best possible sight. By using this we imply to our audience that we can help them achieve this, or to some extent.
 We have chosen the last one as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is. So to make the purpose of our brand and product more obvious we have decided to call it'20/20 vision'. So that those people at least know it's to do with eyesight. 

This is our logo for our company name. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. 

Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to represent the 'sharp' sight we will be offering our customers. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations.

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.