Advert Draft

This is our draft for the first main advert.
After editing the footage together we have found many adjustments. The woman needs to be acting as if shes in more of a rush as this will make it more understandable why she made the mistake. To do this we've decided to add a shot after shes brushed her teeth showing her quickly grabbing more clothing or quickly brushing her hair. We also feel from the shot of her brushing her teeth to getting ready to leave the house is to much of a dramatic change, there needs to be a shot of her getting ready to level it out. The 6 seconds of black needs to be a sudden change and not a fade, this will give the impression that she is turning the light off, we may actually film her doing this as the natural sound of the light turning off will create realism. To create further realism we will film the start at night time and the rest during the day, however we will have to keep the camera in the same place for the angle to be the same when filming the tube of paint, the only way we could do this is if at the start of the day we film the last 20 seconds then leaving the camera in the position we need it in to film the first 6 seconds as it gets darker.
We also noticed that the neighbours reaction needs to last longer as this is what builds up the humour and gives the comedic effect, the main character who then walks off to work oblivious needs to have a longer shot of her walking down the road.
Looking back at our research of Specsavers adverts we have noted that the punchline is kept a secret till the very end. For instance you don't realise the farmer has shaved his dog until the very end http://www.youtube.com/watch?v=Ubf28LPnfYs . Therefore we think that the shot of her brushing her teeth should be removed and replaced with one where we don't actually see her mouth. Maybe a shot of her eyes looking groggy which will emphasise the fact that has just woken and is tired. 
The colour of the paint will not be red because it looks a bit like blood and so may distract the audience from the point of the advert. 
We will find some birdsong on youtube to use because there is none on iMovie. 
The paint on her teeth at the end lacks in amount and therefore obviousness. This is because we didn't have any chocolate spread on the day. We must remember to buy some for next time!