This is a basic storyboard for our Sponsorship Advert.
We have done a lot of research for this advert and found that people read pictures the same way as they read text; from top left to bottom right. So for this reason, we have decided to put our logo and slogan at the bottom right. It could be framed by the surface we see the dog food tin on (meaning we'd flip the second image horizontally), so that the logo and slogan are the last things the audience takes in.
We are going to use a pull shot from the first picture to the second.
For our dog food tin, we cannot use an existing product because there will be their own brand logo on it and that would be advertising their product. We also found that all existing product labels are full with text and we want our tin to be bold and plain, this way the audience will find it funny and easier to understand.

In terms of the dog food tin we can't use an existing product because we'd be advertising a product that didn't belong to us. Furthermore, any existing products' labels are too busy with text. For the audience to understand what's gone wrong and to find it funny; the dog food tin needs to be really obvious and therefore bold and simple. Like the one to the right for example. Because this is an existing product we will change the name Friskies to something else or perhaps not have a name at all; just DOG FOOD (using Photoshop- then printing label and sticking on to a tin).
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